Have you got what it takes to be successful?
If you cobble together a website that feels good enough, you’ll probably still be able to attract enough clients to earn a comfortable living – if you’re doing everything else right, of course. But why make things harder for yourself? The better your business and the better your website, the more people will want to hire you. Invest effort now and you’ll reap the benefits for years to come.
Of course, not everyone has thousands of pounds to spend on professional brand design and website development. So the DIY route is often the way to go. That doesn’t mean your website has to look as though it was created by an amateur, though …
The foundations most editorial businesses lack …
Finding good clients can be a challenge, but what many editorial business owners fail to realise is that before you dive into marketing techniques and strategies, it all starts with brand. Or at least, it should.
Branding is the foundation of not just your website, but every decision you make about your business – from your business name to how you sign off your emails. It’s way more than logo design and font choice. It’s about making people feel how you want them to feel about your business.
The Visible Editor is a self-paced online course that shows you how to create a professional website and brand that reflects your values – so your work not only makes your bank account happy, but makes you happy too.