The Visible Editor

Building an editorial business (and website) that gets you noticed

No amount of marketing will help you find more (and better) clients if you don’t have the foundations in place: a strong brand and website. Your editorial business needs to be seen by the right people, in the right way.

‘Good Enough’ Isn’t Good Enough

Have You Got What It Takes to Be Successful?

If you cobble together a website that feels good enough, you’ll probably still be able to attract enough clients to earn a comfortable living – if you’re doing everything else right, of course. But why make things harder for yourself? The better your business and the better your website, the more people will want to hire you. Invest effort now and you’ll reap the benefits for years to come.

To get the most from this course, you need to care about the details – though this should come naturally to you if you’re an editor or proofreader! You’ll also need a willingness to be self-reflective – because that’s the key to branding.

The Foundations Most Editorial Businesses Lack …

Finding good clients can be a challenge, but what many editorial business owners fail to realise is that before you dive into marketing techniques and strategies, it all starts with brand. Or at least, it should.

Branding is the foundation of not just your website, but every decision you make about your business – from your business name to how you sign off your emails. It’s way more than logo design and font choice. It’s about making people feel how you want them to feel about your business.

The Visible Editor is a self-paced, self-study online course that helps you figure out how to build your business and your website in a way that reflects your values – so your work not only makes your bank account happy, but makes you happy too.

About the Course

This Course Is For …

  • New editors to the field who want help figuring out the foundations of their business, including how to build their website. When you’re starting out as an editor, there’s so much to think about! What should your business be called? What services should you offer? As well as that, you want to set up your website – but you’re daunted by the enormity of the task. This course will help you figure it all out.
  • Established editors who already have a business and a website … but know things could be better. Most of your work comes from a handful of the same clients, and you don’t find many of the jobs they give you that enjoyable – and they don’t pay that well either. You need to take a critical look at the foundations of your business. Then, you can recalibrate your website (or build one from scratch if you don’t yet have one!). Eventually you’ll find yourself working on the projects you love with nicer and better-paying clients.

How the Course Works

I’ll send you all the materials in one batch so you can get going whenever you like, at your own pace. The course is completely self-study. It’s presented as a series of PDF booklets you can download or print and keep forever.

Course Outline

Module 1: Defining Your Brand

We’ll go through exactly what a brand is and why it’s so important to think about it. I’ll also teach you how to define the core values of your business and get you thinking about how you can differentiate your business from all the other editorial businesses out there.

Module 2: Business Essentials

Here we’ll address one of the hardest things about starting a business: what to call it. I’ll also teach you how to get a great headshot photo (and why you absolutely must have one) and how to write the Home and About pages to go on your website.

Module 3: Creating Your Website

We’ll talk about some of the options available to you when it comes to actually building your website – and what kind of website builders you should probably avoid. You’ll choose a design for your website in this module, too.

Module 4: Building Your Website

Now it’s time to put it all together! We’ll add all the different pages to your website, discuss how to organise your navigation bar and go through how to write your Services and Contact pages.

The end result will be an editorial business and a website that appeals to the kind of clients you want to work with, bringing you more work and a greater sense of professional fulfilment. 

Frequently Asked Questions

There are several ways to build a website. The method I recommend in this course takes into account that you aren’t a professional graphic designer or web developer, and that you’re working with a budget. The best websites need input from several kinds of specialists, a budget of thousands, and months of build time. So no, unfortunately you probably won’t be able to create the best website in the world, but you’ll certainly be able to create something that looks great and does what you need it to do.

Getting your website in a good place won’t automatically lead to an infinite stream of work. People still have to find your website – and that’s where your marketing efforts come in. Having a website isn’t a marketing strategy in and of itself – your marketing efforts often lead people to your website. But once they’re there? Now they’ll be more likely to stick around – and hire you.

Absolutely not. A little bit of coding know-how might help you make tweaks to your website, but I’m going to talk about ways you can set up a website without writing a lick of code.

It depends how fast you work! The branding side of things might take you a couple of hours or a couple of weeks – depending on how deep you want to dive. I’d say it takes at least a full week to build your website from scratch, but you don’t have to do it all in one go of course.

No, so please purchase mindfully! I like to think I’ve included enough detail for you to make an informed decision about whether this course is right for you, but if you’re still hesitant about buying, feel free to email me first.

Yup! Your currency will be automatically converted when you go to pay. To check the current exchange rate, visit this useful online currency converter.

Calm it, Kermit. Shoot me an email at and I’ll get back to you.

Get your brand & website sorted

Payment taken through PayPal. (PayPal also accepts credit cards.) Please note that the course materials will be sent to the email associated with your PayPal account.