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The Visible Editor

From brand foundations to live website – a step-by-step course for freelance editors

Building a professional website alongside a freelance career can be overwhelming – especially when you’re not a designer or a developer. This course takes you through every step, from branding to launch, so you end up with a beautifully designed, client-converting website.

This course is for ...

New freelance editors who want to start off on the right foot.

When you’re starting out, there’s so much to think about. The enormity of what it takes to set up a website – and all the branding decisions that come with it – can be daunting. This course helps you figure it all out, in the right order, without the overwhelm.

Established editors whose website has been ‘good enough’ for too long.

Maybe you threw something together years ago and know it’s overdue a proper rethink. Maybe you hired someone but didn’t have a great experience, and now you want to learn how to handle your website yourself. This course shows you what needs to change and how to change it.

Editors who aren’t attracting the work or clients they actually want.

If most of your work comes from a handful of clients and you don’t love the jobs they send you (or the rates they pay), it’s time to look at the foundations. A well-built brand and website lets you speak directly to the clients you truly want to work with – and gives them a reason to hire you.

What a brilliant course! The examples at each step are extremely helpful, the format is so easy to navigate, and it’s beautiful too. I wish I’d come to it sooner.

Ayesha Chari

What's inside ...

Introduction How your website fits into your overall marketing strategy – and why understanding this will help all your marketing efforts.

Module 1: Brand Foundations What a brand actually is (and isn’t). Defining what you do, who you work with, and the core values that shape your business – then pulling it all together into something coherent and usable.

Module 2: Brand Components The practical decisions: naming your business, writing your tagline, choosing fonts and colours, developing a logo, selecting a headshot and deciding on your image style. All the visual and verbal elements that make a brand recognisable and consistent.

Module 3: Building Your Website A considered comparison of your best options. Getting your site up and running, understanding what pages you need, and deciding whether a blog is worth your time.

Module 4: Website Content Copywriting principles for editors (who are, pleasingly, good at words). How to write your Home, About, Services and Contact pages – the specific techniques that turn a visitor into an enquirer.

Module 5: Website Practicalities The unglamorous but essential stuff: professional email, SEO, data protection, and security. Updated for 2026, so you’re not following outdated advice.

By the end of this course, you’ll have:

  • A clear, coherent brand that you understand and can apply consistently
  • A professional website that represents you and the work you want to attract
  • Copy for every page that speaks to your ideal client
  • The practical knowledge to manage, update and maintain your site yourself
  • The confidence that your online presence is working for you, not against you

How the course works

The Visible Editor is a self-paced written course (with visuals) hosted on Teachable. You’ll have instant, lifetime access from the moment you purchase, and you can work through the modules at whatever pace suits you. Tasks throughout the course build on each other, so you can put what you read straight into action.

I was really struggling with getting the tone right for my website, but this course was like a lightbulb going off! It genuinely changed things for me and my business.

Kia Thomas

Frequently Asked Questions

There are several ways to build a website. The method I recommend in this course takes into account that you aren’t a professional graphic designer or web developer, and that you’re working with a budget. The best websites need input from several kinds of specialists, a budget of thousands, and months of build time. So no, unfortunately you probably won’t be able to create the best website in the world, but you’ll certainly be able to create something that looks great and does what you need it to do.

Getting your website in a good place won’t automatically lead to an infinite stream of work. People still have to find your website – and that’s where your marketing efforts come in. Having a website isn’t a marketing strategy in and of itself – your marketing efforts often lead people to your website. But once they’re there? Now they’ll be more likely to stick around – and hire you.

Absolutely not. A little bit of coding know-how might help you make tweaks to your website, but I’m going to talk about ways you can set up a website without writing a lick of code.

It depends how fast you work! The branding side of things might take you a couple of hours or a couple of weeks – depending on how deep you want to dive. I’d say it takes at least a full week to build your website from scratch, but you don’t have to do it all in one go of course.

No, so please purchase mindfully! I like to think I’ve included enough detail for you to make an informed decision about whether this course is right for you, but if you’re still hesitant about buying, feel free to email me first.

Calm it, Kermit. Shoot me an email at sophie@liminalpages.com and I’ll get back to you.

Buy now for £149

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