Have You Got What It Takes to Be Successful?
If you cobble together a website that feels good enough, you’ll probably still be able to attract enough clients to earn a comfortable living – if you’re doing everything else right, of course. But why make things harder for yourself? The better your business and the better your website, the more people will want to hire you. Invest effort now and you’ll reap the benefits for years to come.
To get the most from this course, you need to care about the details – though this should come naturally to you if you’re an editor or proofreader! You’ll also need a willingness to be self-reflective – because that’s the key to branding.
The Foundations Most Editorial Businesses Lack …
Finding good clients can be a challenge, but what many editorial business owners fail to realise is that before you dive into marketing techniques and strategies, it all starts with brand. Or at least, it should.
Branding is the foundation of not just your website, but every decision you make about your business – from your business name to how you sign off your emails. It’s way more than logo design and font choice. It’s about making people feel how you want them to feel about your business.
The Visible Editor is a self-paced, self-study online course that helps you figure out how to build your business and your website in a way that reflects your values – so your work not only makes your bank account happy, but makes you happy too.